This is important because the unveil date kickstarts the entire process, guiding us towards the day pre-orders are likely to open—probably Friday, September 13—and from there the onsale date, almost certainly the following Friday, that is, September 20. The new report also says that the next iPhone 16 Pro Max will be sold for the same price as the current iPhone 15 Pro Max, that is, from $1,199.

The new leak, from CNMO News, doesn’t have the reliability of Mark Gurman, so if it pointed to a different date, I’d be skeptical, but the fact that it suggests the same date is encouraging.

Meanwhile, 9to5Mac has its own theories and it has also fastened on the same date. So, the date is starting to look solid, but Mark Gurman has introduced a new idea as to Apple’s strategy.

The Apple iPhone 16 series, anticipated as the latest advancement in Apple’s iconic smartphone lineup, is expected to build on the success of its predecessors with a blend of cutting-edge technology, refined design, and enhanced user experience. Although exact details are not officially confirmed, industry speculation and leaks provide a glimpse into what the iPhone 16 series might offer.

Design and Build

Apple is renowned for its design prowess, and the iPhone 16 series is likely to continue this tradition with a sleek, elegant design. Rumors suggest a possible return to the rounded edges seen in earlier models, combined with a more refined and slim profile. The use of advanced materials like a stronger aluminum alloy or even a shift towards more sustainable materials could also be on the cards, aligning with Apple’s environmental goals.

Battery Life and Charging

Battery life remains a critical factor for smartphone users, and the iPhone 16 series is anticipated to offer improved battery performance. This could be achieved through a combination of a more efficient A18 chip and optimizations in iOS. Additionally, there might be advancements in charging technology, including faster wired and wireless charging options. Apple could also introduce new battery health management features to prolong the overall lifespan of the device’s battery.